WORK EXPERIENCE
PANDORA
UX Designer || August 2022 – December 2022
Lead UX and UI design for key part of Pandora’s customer journey, creating visual designs and building prototypes to solve user pain points and translate concepts to pixel perfect designs
Collaborate with product manager to determine key product’s strategic direction and prioritize product roadmap and user research activities
Maintain and standardize Pandora’s design system to create a cohesive visual experience across touchpoints
UX Research and Design Consultant || December 2019 – July 2022
Provide design thinking thought leadership to B2B client Zendesk and design custom enterprise business intelligence tool based on user research and rapid usability testing
Plan, implement, and analyze mixed-methods user research studies for direct-to-consumer retail client, translating research insights into significant updates to their digital and in-store experience as well as products
PayPal
UX/UI Designer (Contract) || May 2020 – May 2021
Design new browse and checkout user flows for retail partners’ websites across the globe, incorporating B2B and B2C e-commerce best practices, and impacting over $35 million in PayPal sales revenue
Communicate designs and screen flows to key business partners and internal salespeople and provide a strategic vision for digital experiences
AMERICAN EAGLE OUTFITTERS
UX Principal || May 2019 – September 2019
Previous Positions: Associate UX Principal || July 2017 – Present, UX Architect || August 2014 – June 2017
Led UX design for the AEO iOS and Android apps, designing key app features including navigation, product detail pages, favorites and checkout, resulting in an average increase in revenue of 30% each year and a 4.8 star app store rating, an increase of 1.5 stars
Led the AE Innovation team in the design of an innovative digital fitting room application from needs-definition to concept to launch, addressing complex customer and internal employee needs in a simple and intuitive interface
Performed in-depth ethnographic user research to uncover key customer moments of truth across the retail journey, created a customer journey map synthesizing the research and presented findings to executives and stakeholders across the organization
Executed and analyzed usability testing using rapid digital prototyping methods to gather key insights and iterate on designs effectively
Implemented internal UX process improvements like story mapping and sprint schedules to create a more efficient team
Actively collaborated with a team of developers, designers and product managers in an agile environment
Recognition: Won "Eagle of the Quarter" award in Q4 2018 and runner up for 2018 "Eagle of the Year", the top employee award across all of American Eagle, for customer journey map work
PNC BANK
Experience Designer || September 2011 – August 2014
Led team of designers on a complete redesign of Virtual Wallet, updating the product’s information architecture to reflect unmet user needs and creating a new visual style guide
Designed features for web and mobile apps, taking new product ideas from concept to wireframes to final designs. Completed projects include: Person-to-person payments system, Virtual Wallet for iPad, redesigns of savings and money transfer tools
Performed user research to monitor usage of current product and test ideas for product enhancements
Provided design thought leadership on new financial services product experiences across PNC Bank
EDUCATION
Master’s of Product Development || Carnegie Mellon University || 2011
Joint degree from the schools of Design, Engineering, and Business
Bachelor of Science in Business Administration || Carnegie Mellon University || 2010
Concentration in Marketing
Minors in Industrial Design and Psychology
Dean’s List with High Honors
SKILLS
Design
Wireframing (Low to High Fidelity)
Creation of Design Systems
Visual Design
Digital Prototyping
High Fidelity Visuals
Workshop Design + Facilitation
Language
Proficient in Spanish
Software
Axure
Sketch
Figma
Adobe Creative Suite
Principle
Microsoft Office Suite
User Research
Usability Testing and Analysis
Contextual Inquiry
Ethnographic User Research
Customer Journey Mapping
Persona Creation